Mr. Naturalz Salon
Stylist and salon owner Rueben Turk wanted to create an upscale experience for his clientele. His signature is taking creative risks with kinky and curly textures in a way that prioritizes the health and integrity of the hair. He needed a logo that reflected his aesthetic vision.
I pulled inspiration from Afrofuturism and Rue's affinity for alternative hair colors to design his logo. The shape of the icon is inspired by that of a crescent moon, reflecting the theme of transformation. The shape is also reminiscent of the iris of any eye in honor of Rue's visionary approach to styling.